|
|
1.
|
Copywriter's handbook: a practical guide for advertising and promotion of specialized and scholarly books and journals
by Bodian, Nat G. Publisher: Philadelphia ISI Press 1984Availability: Items available for loan:
[Call number: RR 659.1320202 BOD-;]
(1).
|
|
|
2.
|
Rise of Asian advertising
by Chang, Won Ho | Kim, Hung Kyu | Palasthira, Teddy Spha. Publisher: Seoul Nanam Publishing 1995Availability: Items available for loan:
[Call number: 659.10688 CHA-;]
(1).
|
|
|
3.
|
Advertising and marketing strategies: a lifestyle approach
by Hanspal, Savita. Publisher: Delhi New Century Publications 2001Availability: Items available for loan:
[Call number: 658.82 HAN-;]
(1).
|
|
|
4.
|
Development and advocacy: selected essays from development in practice
by Eade, Deborah | Diokno-Pascual, Maria Teresa. Publisher: Oxford Oxfam 2002Availability: Items available for loan:
[Call number: 347.052 DEV;]
(1).
|
|
|
5.
|
Shoveling smoke: advertising and globalization in contemporary India
by Mazzarella, Willia. Publisher: New Delhi Oxford University Press 2003Availability: Items available for loan:
[Call number: 380.102454 MAZ-S]
(1).
|
|
|
6.
|
Language, media and society: essence of advertising communication
by Chauhan, Gajendra Singh. Publisher: Jaipur Rawat Publications 2010Availability: Items available for loan:
[Call number: 659.1042 CHA-L]
(2).
|
|
|
7.
|
Advertising and youth: impact of advertising on youth in metro and remote area
by Tripathi, Durgesh. Publisher: New Delhi Manak Publications 2016Availability: Items available for loan:
[Call number: 659.1 TRI-A]
(1).
|
|
|
8.
|
A Study of unfair trade practices in India
by Aggarwal, Vijay Kumar | Govil, M.C. Publisher: 1990Availability: Items available for reference:
[Call number: TA.0182]
(1).
|
|
|
9.
|
Advertising agency operations: a study of selected advertising agencies in India
by Rai, Usha Kiran | Ahmed, Abrar. Publisher: Banaras Hindu University 1992Availability: Items available for reference:
[Call number: TR.0317]
(1).
|
|
|
10.
|
Advertising and social responsibility
by Yadava, J.S | Mohnot, Abhilasha | Indian Institute of Mass Communication, New Delhi. Publisher: 1983Availability: Items available for reference:
[Call number: RY.000;]
(1).
|
|
|
11.
|
Marketing management in public enterprises : A study of selected undertakings
by Venkateshwarlu, H | Mishra, R.K. Publisher: Osmania University 1990Availability: Items available for reference:
[Call number: TV.0081]
(1).
|
|
|
12.
|
New product introduction processes in Indian consumer goods industry :
by Raju Vijayram M | Bhandari, L.R. Publisher: Indian Institute of Management, Ahmedabad 1984Availability: Items available for reference:
[Call number: TR.0002]
(1).
|
|
|
13.
|
Journal of Communication Media Watch Publisher: Puri, Odisha, India Centre for Academic Social Action Availability: Items available for reference: (1).
|
|
|
14.
|
Multiculturalism and advertising : Indian and European enterprises under globalization
by Bhattacharjee,Anuradha. Publisher: New Delhi Oxford University Press 2019Availability: Items available for loan:
[Call number: 305.800954 BHA-M]
(1).
|
|
|
15.
|
Constructive and caustic impacts of online advertisements among the teenagers : a case study with special reference to Tamil Nadu / K. Pongiannan
by Pongiannan, K. Publisher: New Delhi : Indian Council oF Social Science Research, 2015Availability: Items available for reference:
[Call number: RP.0346]
(1).
|
|
|
16.
|
Effect of social cause advertisements in Tiruchirappalli district of Tamilnadu / G. Muruganantham
by Muruganantham, G. Publisher: New Delhi : Indian Council of Social Science Research, Availability: Items available for reference:
[Call number: RM.0395]
(1).
|
|
|
17.
|
जनजातीय क्षेत्रों में विपणन तंत्र की नवीन उभारती हुई प्रवर्तियो दवारा रूपान्तर : मध्य प्रदेश के पश्चिमी जनजाति पेटी का एक अध्ययन / डॉ आरती कमेडिया
by कमेडिया,आरती. Publisher: New Delhi : Indian Council of Social Science Research, 2016Availability: Items available for reference:
[Call number: RK.0317]
(1).
|
|
|
18.
|
The dark side of social media : a consumer psychology perspective / edited by Angeline Close Scheinbaum.
by Scheinbaum, Angeline Close [editor.]. Publisher: New York : Routledge, 2018Availability: Items available for loan:
[Call number: 658.8343 DAR]
(1).
|
|
|
19.
|
A Study on Public Service Advertising in Health Awareness among the Youth in Tamil Nadu/ P.S. Nagarajan
by Nagarajan, P.S. Publisher: Karaikudi, Tamil Nadu: Indian Council of Social Science Research, 2015Availability: Items available for reference:
[Call number: RN.0138]
(1).
|
|
|
20.
|
Principles of strategic communication / by Derina Holtzhausen... [et.al]
by Holtzhausen, Derina [author.] | Fullerton, Jami A [author.] | Lewis, Bobbi Kay [author.] | Shipka, Danny [author.]. Publisher: London: Routledge, 2021Availability: Items available for loan:
[Call number: 659.2 PRI-]
(1).
|
|
|
21.
|
The handbook of attitudes: edited by Dolores Albarracin and Blair T. Johnson.
by Albarracin, Dolores [editor.] | Johnson, Blair T [editor.]. Edition: Second edition.Publisher: New York: Routledge, 2019Availability: Items available for loan:
[Call number: 152.4 Han-]
(1).
|
