Advertising and marketing strategies: a lifestyle approach
By: Hanspal, Savita.
Publisher: Delhi New Century Publications 2001Description: x, 326p.ISBN: 81-7708-005-9.Subject(s): Consumer behaviour | Marketing | Advertising - Management | Life style | Advertising managementDDC classification: 658.82 HAN-;Item type | Current location | Call number | Status | Date due | Barcode |
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Books | NASSDOC Library | 658.82 HAN-; (Browse shelf) | Available | 39912 |
Includes bibliography and index
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