Function and effectiveness of product management Institution in Indian consumer goods industry
By: Subramaniam, Sreedhara.
Contributor(s): Sheth, Narayan.
Publisher: Indian Institute of Management, Ahmedabad 1976Description: 252p.Subject(s): MANAGEMENT, PRODUCT//PRODUCT MANAGEMENT | CONSUMER GOODS - INDIA | BRAND MANAGEMENT//PRODUCT MANAGEMENT | PRODUCT MANAGEMENT | MARKETING - MANAGEMENT///PRODUCT MANAGEMENTDDC classification: TS.0665| Item type | Current location | Call number | Status | Date due | Barcode |
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Thesis
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NASSDOC Library | TS.0665 (Browse shelf) | Not for loan | 10463 |
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