| 000 -LEADER |
|---|
| fixed length control field |
00613nam a2200181Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
TS.0665 |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Subramaniam, Sreedhara |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Function and effectiveness of product management Institution in Indian consumer goods industry |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Year of publication |
1976 |
| Name of publisher |
Indian Institute of Management, Ahmedabad |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
252p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
MANAGEMENT, PRODUCT//PRODUCT MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
CONSUMER GOODS - INDIA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
BRAND MANAGEMENT//PRODUCT MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
PRODUCT MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
MARKETING - MANAGEMENT///PRODUCT MANAGEMENT |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Sheth, Narayan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Thesis |
| Source of classification or shelving scheme |
|
