000 00565nam a2200181Ia 4500
999 _c12022
_d12022
082 _aTR.0341
100 _aReddy, K. Mallikarjuna
245 0 _aConsumer behaviour and marketing strategies of electronic firms : A study of select consumer products
260 _c1998
_bOsmania University
300 _a311p. + C D-4
650 _aBPL (INDIA)
650 _aCONSUMER BEHAVIOUR
650 _aVIDEOCON INTERNATIONAL LIMITED(VIL)
650 _aELECTRONIC INDUSTRIES - INDIA
650 _aMARKETING - INDIA
710 _aSatyanarayan Rao, A.V
942 _cTH
_2ddc