Consumer behaviour and marketing strategies of electronic firms : A study of select consumer products
By: Reddy, K. Mallikarjuna.
Contributor(s): Satyanarayan Rao, A.V.
Publisher: Osmania University 1998Description: 311p. + C D-4.Subject(s): BPL (INDIA) | CONSUMER BEHAVIOUR | VIDEOCON INTERNATIONAL LIMITED(VIL) | ELECTRONIC INDUSTRIES - INDIA | MARKETING - INDIADDC classification: TR.0341| Item type | Current location | Call number | Status | Date due | Barcode |
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Thesis
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NASSDOC Library | TR.0341 (Browse shelf) | Not for loan | 37661 |
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