Kotler, Philip <br/><br/>
Marketing management 

 - Tenth 
 - New Delhi  Prentice Hall of India Private Limited  1999 
 - xxxi, 
<br/><br/>includes subject index 
<br/><br/><label>ISBN: </label>8120316096 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT-M