Ramalingam, L.P. <br/><br/>
Study on the role of Bureau of Indian Standards in product standardization with special reference to consumers' behaviour towards ISI mark in Madurai city 

 - Madurai Kamaraj University, Madurai 
 -  2006 
 - 253 
<br/><br/>includes appendix and bibliography 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Madurai City (Tamil Nadu)<br/>Bureau of Indian Standards<br/>Standardization--Madurai City (Tamil Nadu)
<br/><br/><label>Dewey Class. No.: </label>TR.0370