Ramalingam, L.P.

Study on the role of Bureau of Indian Standards in product standardization with special reference to consumers' behaviour towards ISI mark in Madurai city - Madurai Kamaraj University, Madurai - 2006 - 253

includes appendix and bibliography


Consumer behavior--Madurai City (Tamil Nadu)
Bureau of Indian Standards
Standardization--Madurai City (Tamil Nadu)

TR.0370