Refereed proceedings of 5th Conference on Excellence in Research and Education (CERE - 2013) 
edited by:Palsule-Desai, Omkar D.

 - New Delhi  Allied Publishers  2013 
 - viii, 380p 
<br/><br/> Indore Management journal special issue 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING - INDIA<br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658 IND-