Subramaniam, Sreedhara Function and effectiveness of product management Institution in Indian consumer goods industry - Indian Institute of Management, Ahmedabad 1976 - 252p. Subjects--Topical Terms: MANAGEMENT, PRODUCT//PRODUCT MANAGEMENTCONSUMER GOODS - INDIABRAND MANAGEMENT//PRODUCT MANAGEMENTPRODUCT MANAGEMENTMARKETING - MANAGEMENT///PRODUCT MANAGEMENT Dewey Class. No.: TS.0665