Reddy, K. Mallikarjuna <br/><br/>
Consumer behaviour and marketing strategies of electronic firms : A study of select consumer products 

 -  Osmania University  1998 
 - 311p. + C D-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BPL (INDIA)<br/>CONSUMER BEHAVIOUR<br/>VIDEOCON INTERNATIONAL LIMITED(VIL)<br/>ELECTRONIC INDUSTRIES - INDIA<br/>MARKETING - INDIA 
<br/><br/><label>Dewey Class. No.: </label>TR.0341