Copywriter's handbook: a practical guide for advertising and promotion of specialized and scholarly books and journals
By: Bodian, Nat G.
Publisher: Philadelphia ISI Press 1984Description: xx, 277p.ISBN: 0-89495-040-1.Subject(s): Publishers and publishing - Handbooks, manuals, etc | Advertising copy - Handbooks, manuals, etc | Scholary periodicals - Handbooks, manuals, etc | Scholary publishing - Handbooks, manuals, etc | Books - Marketing - Handbooks, manuals, etcDDC classification: RR 659.1320202 BOD-;| Item type | Current location | Call number | Status | Date due | Barcode |
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NASSDOC Library | RR 659.1320202 BOD-; (Browse shelf) | Available | 24527 |
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| RR 658.408 COR- Corporate social responsibility | RR 658.408 COR- Corporate social responsibility | RR 658.8003 KIS-; Dictionary of terms in marketing | RR 659.1320202 BOD-; Copywriter's handbook: a practical guide for advertising and promotion of specialized and scholarly books and journals | RR 703 DIC; Dictionary of art | RR 703 DIC; Dictionary of art | RR 703 DIC; Dictionary of art |
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