Western European perspectives on the development of public relations : other voices/ Edited by T. Watson
Contributor(s): Watson, Tom [editor.].
Publisher: Basingstoke : Palgrave Macmillan, 2015Description: 174p.ISBN: 9781137427496.Subject(s): Public relations | Western EuropeDDC classification: 659.2 Summary: The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations freed from those influences. The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches.| Item type | Current location | Call number | Status | Date due | Barcode |
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NASSDOC Library | 659.2 WES- (Browse shelf) | Available | 52636 |
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| 659.10688 CHA-; Rise of Asian advertising | 659.2 GLO; Global public relations handbook: theory, research and practice | 659.2 PRI- Principles of strategic communication / | 659.2 WES- Western European perspectives on the development of public relations : | 659.2072 BRO-; Public relations research | 660.2804 PUR-H Hazards and safety in process industries : | 660.2842 ASL-G Green extraction in separation technology / |
Includes Index.
The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations freed from those influences. The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches.
English.
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