ग्रामीण महिला सशक्तिकरण : उपलब्धि अभिप्रेरणा के माध्यम से सूक्ष्म-उद्यम
By: वडेहरा, किरण Wadhera, Kiron | कोरेथ ,जॉर्ज Koreth, George.
Publisher: नई दिल्ली सेज भाषा 2017Description: xx, 186p.ISBN: 9789386446237.Other title: Gramin mahila sashaktikaran: uplabdhi abhiprerna ke maaddhyam se sushm-udhyam.Subject(s): Economics Condition Micro Enterprise -- Rural Women -- Womens employee -- IndiaDDC classification: 338.642082 Summary: "In the past 60 years, there has been sufficient research on male, urban entrepreneurs, their ""achievement-motivation"", and their entrepreneurial success. However, no significant study of this kind has been undertaken for women entrepreneurs (whether urban or rural). This book intends to fill this lacuna through original research on poor, rural women micro-entrepreneurs, whose achievement-motivation has been rigorously measured. This pioneering study establishes a clear relationship between presence/absence of achievement-motivation and the success/failure of these women in sustaining their enterprises. The authors also describe in detail a replicable and scalable ""cash-less"" material loan model developed by the NGO Asian Centre for Organisation Research and Development (ACORD) for rural women micro-entrepreneurs, which can be used effectively to solve some of the problems related to rural backwardness.| Item type | Current location | Collection | Call number | Status | Notes | Date due | Barcode |
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NASSDOC Library | हिंदी पुस्तकों पर विशेष संग्रह | 338.642082 WAD-G (Browse shelf) | Available | हिंदी पुस्तकों पर विशेष संग्रह | 50124 |
Includes reference & about the author
"In the past 60 years, there has been sufficient research on male, urban entrepreneurs, their ""achievement-motivation"", and their entrepreneurial success. However, no significant study of this kind has been undertaken for women entrepreneurs (whether urban or rural).
This book intends to fill this lacuna through original research on poor, rural women micro-entrepreneurs, whose achievement-motivation has been rigorously measured. This pioneering study establishes a clear relationship between presence/absence of achievement-motivation and the success/failure of these women in sustaining their enterprises.
The authors also describe in detail a replicable and scalable ""cash-less"" material loan model developed by the NGO Asian Centre for Organisation Research and Development (ACORD) for rural women micro-entrepreneurs, which can be used effectively to solve some of the problems related to rural backwardness.
Hindi
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