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Study on the role of Bureau of Indian Standards in product standardization with special reference to consumers' behaviour towards ISI mark in Madurai city

By: Ramalingam, L.P.
Contributor(s): Ramasamy, K.
Publisher: 2006Edition: Madurai Kamaraj University, Madurai.Description: 253.Subject(s): Consumer behavior -- Madurai City (Tamil Nadu) | Bureau of Indian Standards | Standardization -- Madurai City (Tamil Nadu)DDC classification: TR.0370
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