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Marketing management in commercial banks with special reference to customer service

By: Vyas, Vijay Shanker.
Contributor(s): Hukku, V.N.
Publisher: University of Jodhpur 1991Description: v.p.Subject(s): BANKS AND BANKING - MARKETING//BANK MARKETING | CUSTOMER SERVICE///BANKS AND BANKING - CUSTOMER SERVICES | BANKS AND BANKING - CUSTOMER SERVICES | MARKETING - MANAGEMENT | MARKETING MANAGEMENT//MARKETING - MANAGEMENT | BANK MARKETING | MARKETING///BANK MARKETINGDDC classification: TV.0136
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