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Factors affecting decision making of consumer buying practices of community in Kanpur city

By: Dayal, Rekha.
Contributor(s): Sant, Nalini.
Publisher: Banaras Hindu University 1992Description: v.p. + C D -21.Subject(s): BUYER BEHAVIOUR//CONSUMER BEHAVIOUR | CONSUMER BEHAVIOUR - UTTAR PRADESH - KANPUR | DECISION-MAKING, CONSUMER//CONSUMER BEHAVIOUR | HUMAN BEHAVIOUR///CONSUMER BEHAVIOURDDC classification: TD.0229
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