| 000 -LEADER |
|---|
| fixed length control field |
00565nam a2200181Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
TR.0341 |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Reddy, K. Mallikarjuna |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Consumer behaviour and marketing strategies of electronic firms : A study of select consumer products |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Year of publication |
1998 |
| Name of publisher |
Osmania University |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
311p. + C D-4 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
BPL (INDIA) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
CONSUMER BEHAVIOUR |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
VIDEOCON INTERNATIONAL LIMITED(VIL) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
ELECTRONIC INDUSTRIES - INDIA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
MARKETING - INDIA |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Satyanarayan Rao, A.V |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Thesis |
| Source of classification or shelving scheme |
|
