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Reddy, K. Mallikarjuna

Consumer behaviour and marketing strategies of electronic firms : A study of select consumer products - Osmania University 1998 - 311p. + C D-4

Subjects--Topical Terms:
BPL (INDIA)
CONSUMER BEHAVIOUR
VIDEOCON INTERNATIONAL LIMITED(VIL)
ELECTRONIC INDUSTRIES - INDIA
MARKETING - INDIA

Dewey Class. No.: TR.0341

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